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ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress
ROWELLA™ - Elegant Pleated Maxi Dress

4.9 / 5 Rated (3.487+ reviews)

ROWELLA™ - Elegant Pleated Maxi Dress

Regular price £125.00 Sale price£49.95 Save £75.05
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  • 47 sold in the last 24 hours - Don't miss out!
Ships by Fri. January 16
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Graceful Movement Meets Flattering Style Pleated Maxi Dress

A flowing V-neck maxi dress with long sleeves, soft pleats, and a ribbon-tie waist that adds shape and charm. The flared skirt offers a romantic, feminine silhouette, while the subtle all-over floral pattern adds a refined, timeless touch. Designed to fall beautifully on the body, this piece blends elegance with effortless wearability.

Why Hundreds Of Women Love This Maxi Dress

  • Easy waist adjustment: The dress includes a delicate ribbon tie at the waist, allowing you to shape your fit for extra comfort and a flattering silhouette.
  • Soft and breathable material: Made with a light, airy fabric that feels soft on the skin and ensures all-day comfort in both casual and formal settings.
  • Elegant and functional design: From garden parties to dinner dates, this timeless cut ensures you'll feel dressed up without sacrificing ease of movement or confidence.

This is your final chance – only a few pieces left!

All our garments are true to size.

Click here for detailed sizing and measurment information.

Enjoy free shipping with Royal Mail, Evri or Yodel across the UK.
Usually, it takes 1-3 business days to prepare and dispatch your order.

Wrong size or change of mind? You can return your order within 30 days or

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Olivia, Emma, and 35k+ other women are wearing Vanessa Mayfair.

2 items
10% EXTRA OFF
3 items
15% EXTRA OFF
4+ items
20% EXTRA OFF

Discounts are automatically applied at checkout.

what our customers say

Based on 3,487 reviews

Finally, a dress that works

"I've spent years avoiding dresses because nothing ever had sleeves that looked right. Vanessa Mayfair actually gets it. Elegant, the perfect length, and I didn't reach for a cardigan once."

Louise M. London

3 days ago

Worth every penny

"I'd been dreading the shopping for months. Every dress I tried was strapless or too short. This arrived, I put it on, and that was it. Got compliments all day."

Susan R., Edinburgh

5 days ago

Feels like it was made for me

"Since menopause my shape completely changed and dresses just stopped working for me. Vanessa Mayfair drapes beautifully without clinging anywhere it shouldn't. I feel like myself again."

Carol W., Bristol

5 days ago

Comfortable all day

"I run hot and synthetic fabrics are unwearable for me now. The fabric is lightweight and breathable — I wore it for a full day and never once felt uncomfortable."

Margaret T., Manchester

6 days ago

Exactly what I was looking for

"I wanted something stylish without looking like I'd borrowed my daughter's wardrobe or given up entirely. This is exactly that. Polished, covered, and completely me."

Sophie K. London

1 week ago

First dress I've kept in years

"I cannot tell you how many dresses I've returned because the length was wrong. Vanessa Mayfair falls exactly where it should. First dress I've kept in two years."

Vanessa H. Leeds

1 week ago

Already ordered a second

"I was nervous buying online after so many disappointments. It arrived, fit perfectly, and the quality felt genuinely premium. Ordered a second colour the same afternoon."

Sarah K. Liverpool

1 week ago

Solved my wedding guest panic

"Three weeks until the wedding, nothing to wear, every dress either sleeveless or too short. This arrived, fit perfectly, and I felt genuinely elegant. Three people asked where it was from."

Margaret T. Surrey

1 week ago

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Vanessa Mayfair

Where Elegance Lives

Since 2012, Vanessa Mayfair has been about one thing: helping women feel beautiful, confident, and comfortable in pieces they'll treasure forever.

We don't chase trends. We create timeless womenswear defined by clean silhouettes, thoughtful details, and effortless sophistication. Pieces that move through your life with you — from quiet mornings to important moments. Clothes that don't just hang in your wardrobe, but become part of your story.

True elegance isn't loud. It's in the way a hem falls, the way a neckline frames your face, the way you feel when something fits just right. It's that rare moment when you put something on and think: this is me.

OUR SPRING SALE — UP TO 70% OFF

Spring is here — and so is your moment.
If you’re tired of dresses that look beautiful online but disappoint in real life, this is your sign.
Our most-loved pieces are designed to flatter your shape, fit comfortably, and make you feel confident the second you put them on.
Weddings, Easter, holidays, or simply a day you want to feel your best — we’ve created something special for you.
Up to 70% off — but only for a short time.Find the dress that feels like you.

— Vanessa

ROWELLA™ - Elegant Pleated Maxi Dress